Copywriting for the branding campaign "Branded Collections" (autumn 2024), which showcases the width and variations within Rugvista's rug collections. The campaign has three focus areas: collections in general, the bold and vivid Arty & Colour collection and the nature-inspired Timeless Scandinavian collection. We created videos with different messaging, lengths and formats to cater to organic and paid channels.
Conceptual copywriting
Manuscript
CTAs
Manuscript
CTAs
Short format x 3 (Collections in general, Arty & Colour, Timeless Scandinavian)
Long format x 3 (Collections in general, Arty & Colour, Timeless Scandinavian)
